Thinking Process

Beckham Map

Beckham Map with Links (external site)

David Beckham: Information Summary

Career
1991-2003 Manchester United
2003-2007 Real Madrid
2007-now LA Galaxy

Game Statistics

News (Video link)

Business Interests
Adidas
Academy (Video link)

What We Learned Through the Web Research Process

http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-16/94_read-8192/

DAVID BECKHAM – BECKHAM’S PEPSI AD HITS SCREENS

david beckham hologram – adidas press launch – olympics 2012

watch video

David Beckham appeared live on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012, the biggest so far for the Olympic Games organiser.

Adidas also treated its guests at a London theatre to a lineup of stars headed by the still adorable Nadia Comaneci, the legendary Romanian gymnast, plus Tyson Gay and Allyson Felix, the United States’ world sprint champions. The best of British stars mustered by adidas was Daley Thompson, who won the last of his two Olympic decathlete gold medals in 1984.

Well, David Beckham in a sense, in that he appeared on stage at the Astoria Theatre as a clever hologram projection. As one wag put it: “That would solve England’s problems of getting him across from Los Angeles. Just beam him back.”

Dimensional Studios and Musion were comissioned by MEI:PW for the Adidas Press Launch.

 

 

Amsterdam/Herzogenaurach – March 3, 2004   David Beckham gets own logo David Beckham officially unveiled his new personal logo at the adidas Global Headquarters in Herzogenaurach, Germany, and extended his contract with the world’s leading football brand until 2008. The logo design was inspired by Beckham’s trademark free kicks, and will appear on specifically designed collections that will be revealed later this year. Coupled with the contract extension, it builds an even deeper relationship between the world’s number one football brand and arguably the most famous footballer in the world, adidas and David Beckham.   “This logo represents the merging together of two of the most powerful brands in world sport. It’s an exciting new venture for both the adidas brand and David Beckham and we are looking forward to using it across our business for many years to come. David’s passion and commitment make him one of the fiercest competitors and most exciting players in the game today. He’s the perfect fit for our brand,” stated Herbert Hainer, Chairman and CEO of adidas-Salomon AG.   “The logo is totally me and something that people can relate to,” David Beckham said. “The image of me taking a free kick is world renowned and instantly recognizable. I am proud to have worked with adidas to develop it.” “We wanted to capture the unique nature of a Beckham free kick,” says Eric Vellozzi, the adidas designer responsible for developing the logo. “A David Beckham free kick is one of the most recognizable images in world sport, even before he kicks the ball, due to the angle of his body upon impact. Couple that with the significant curve that this action puts on the flight path of the ball and you have something truly original. This new logo is designed to signify just that and be instantly recognizable as an adidas/David Beckham logo for years to

 

 

 

The ‘Impossible Is Nothing campaign expresses the attitude adidas shares with athletes around the world – the desire to push yourself further, to surpass limits, to break new ground and prove that Impossible is truly Nothing.

In one concise phrase, the campaign captures the essence of adidas as a brand and the spirit that unites true athletes the world over, said an official release.

This advert features top players like Becks himself, Ballack, Defoe, Kaka, Saviola battling with opposition in an ‘Impossible Pitch’.

 

Danny Cipriani’s star status confirmed with adidas deal alongside David Beckham

Danny Cipriani’s position as the pin-up boy of English rugby has been confirmed with a deal that sees the Wasps and England player join David Beckham as a ‘brand ambassador’ for sportswear company adidas.

 

http://www.telegraph.co.uk/sport/rugbyunion/dannycipriani/3157338/Danny-Ciprianis-star-status-confirmed-with-adidas-deal-alongside-David-Beckham-Rugby-Union.html

 

David Beckham, Reggie Bush Featured In New Adidas Online Ad

http://www.sportsbusinessdaily.com/article/112942

 

Amsterdam / Herzogenaurach / Beijing – March 6, 2007   adidas Launches Evolution of Impossible is Nothing In adidas’ new global campaign athletes take us behind the scenes to a pivotal place in their journey to Impossible is Nothing http://money.cnn.com/2007/07/05/commentary/sportsbiz/?postversion=2007070605 Brand it like Beckham David Beckham’s economic impact on long-suffering U.S. soccer league is being felt, even before his first game here. A weekly column by Chris Isidore, CNNMoney.com senior writer July 6 2007: 5:43 AM EDT NEW YORK (CNNMoney.com) — The David Beckham brand hits the U.S. market this month.   he David Beckham brand.   Member rating: No Rating | Words: | Submitted: Tue Jul 20 2004 On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed: Sebasti�n Rubio 16.07.04 THE DAVID BECKHAM BRAND David Beckham is a successful endorser not only for his football skills but specially for his non-sportive characteristics: good looks, image, style, charisma and a pop star lifestyle, greatly leveraged by wife Victoria. The range of his brand values (winning, world class, powerful, fashion) is so broad that it is considered a global brand suitable for many market segments. Geographically it has few limits due to its linkage to world wide soccer. Demographically its appealing not only for men but also women and inclusive the niche gay market due to fashion and stylish image. These two latter segments are specially important nowadays, due to their increasing spending power. Everyone likes Beckham, independently of its Psychographic characteristic (income, education, lifestyle) as he combines several but unique values important for different segments. Therefore, it can be used by different companies and by several product categories as…         Here are some new ads for Emporio Armani Underwear featuring none other that soccer star David Beckham. It’s been rumored that the 33-year-old soccer stud is in negotiations with soft drink giant Pepsi to launch his own brand of bottled water. Becks is reportedly going to rake in another $3 million to put his name and face on water products to be sold worldwide. “[Beckham] is a global brand in himself and there is more scope for him to promote his own products,” a source reveals. “David is keen to go down the healthy route to keep in with his sporty image. He has an idea for creating a range of healthy products, including water. That’s something PepsiCo might develop with him.” www.google.co.uk/search?hl=zh-CN&q=beckham+adidas&start=10&sa=N flickr http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-130/   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-139/   http://www.brandrepublic.com/News/803541/David-Beckham-stars-Adidas-Euro-2008-ad-campaign/   http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-11/16_page-1/ http://www.regi-shoes.com/Wallpapers-and-Images/Wallpaper-g15/Impossible-is-Nothing-adidas-David-Beckham-iid-1417.html   http://shop.rexfeatures.com/pictures_503291/DAVID-BECKHAM-UNVEILING-HIS-NEW-ADIDAS-DRAGON-PREDATOR-PULSE-FOOTBALL-BOOTS-SOHO-NEW-YORK-AMERI.html   http://www.advertolog.com/paedia/reels/2007/12/25/510105/   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/searchcall-54/searchcategory-4/   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/searchcall-54/searchcategory-463/   http://images.google.co.uk/images?hl=zh-CN&q=beckham+adidas&revid=463948112&resnum=0&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-138/David Beckham Lifestyle Collection   http://www.beckham-magazine.com/adverts.html  beckham online magezine http://www.beckham-magazine.com/frames.html   pepsi commercial  http://www.thefootie.com/david-beckham-pepsi-commercial/   http://www.pepsi.co.uk/MaxYourFootball.aspx   http://www.press.adidas.com/en/Desktopdefault.aspx/tabid-16/ http://www.adidas.com/campaigns/ussoccer2008/content/ussoccer2008.asp?adidas_cc=us&section= http://www.etonline.com/news/2008/01/57099/index.html   http://www.adidas.com/us/performance/sports.asp?strCountry=us&strBrand=performance&lpos=Header&lid=Sports&parameter=’Sports‘ http://justjared.buzznet.com/2007/12/10/david-beckham-armani-underwear-ad/ http://www.press.adidas.com/desktopdefault.aspx/tabid-16/94_read-1318/ http://www.mobiledia.com/news/47595.html http://news.bbc.co.uk/2/hi/business/2980562.stm this is topic is about the beckham’s brand power http://www.corporate-eye.com/2008/07/branding-lessons-from-david-beckham/ branding lessons from beckham

 

 

·         Main

Now
- developing a top-down vertical thinking process
- sharing our knowledge
- using primary sources
- going directly to named websites, using their search facility

- used google as an aid, a tool in the process
- step by step research, refining our process
- could repeat for new information
- the process helps you to focus on useful information
- always find new research questions

How to organise information
- categories/maps/bookmarking
- sharing information eg through a blog

- shared ideas about research topics
- decided topic “relationship between sports and business”

problem – too general!

2. Second Meeting

- we’d gained a better insight into the planning process because we’d seen the first two presentations.
- we realised that we can’t rely on Google.
- using the knowledge in the group, we focused on one person:

Andy Murray

- however, after brainstorming for a while we realised:
- we didn’t have enough shared knowledge about Andy Murray in the group.
- we changed topic to someone we all knew something about:

David Beckham

- we used a map to help our thinking
- we tried to identify specific websites eg Football Association.
- we shared out the research tasks -each person investigated a different area.

3. Third Meeting

- we reviewed our findings – information and the sources.
- we organised our information into categories.
- we became aware of new areas that we hadn’t thought of eg charities, the Academy.
- we chose a method to store and share our information : a free blog.
- we reviewed the process we had used, including what we’d learned.

4. Fourth & Fifth Meeting

- we planned and rehearsed our presentation.

this is the official personal web site of david beckham!

This web site includes:

1. david’d latest blog with personal messages for some actions he had done
2. about football/soccer ( LA Galaxy, Real Madrid, Manchester United, Engaland )
3. Lifestyle ( fashion, tattoos, hairstyles )
4. TV ( watch exclusive interview, David Beckham Soccer USA, New begginings )
5. The David’s Beckham Academy: 2 years academy of football, a video of Beckham talking about his academy which there is in UK and also in USA
6. Ambassador / Charities: unicef, 2012 Olympic Games, The David and Victoria Beckham children’s charity and other ambassodorial projects
7. Partners: adidas, cabo sao roque resort, coty, Emporio Armani, Motorola, pepsi, sharpie

I hope these are very helpful about our presentation!!

Player Stats

UNF	POS	PLAYER	GP	GS	MIN	G	A	SHT	SOG	FC	FS	C	E
10	F	Landon Donovan	25	23	2136	20	9	65	40	18	39	4	0
14	F	Edson Buddle	27	26	2218	15	3	74	38	28	37	2	0
23	M	David Beckham	25	25	2248	5	10	35	12	14	37	6	0
21	F	Alan Gordon	26	14	1314	5	7	46	15	38	18	4	1
26	M	Ely Allen	12	11	848	1	1	15	8	25	11	2	0
15	M	Alvaro Pires	19	16	1253	1	1	9	3	27	28	4	1
27	F	Bryan Jordan	8	4	366	1	1	5	4	11	5	1	0
7	D	Chris Klein	30	30	2685	1	7	19	6	24	15	1	0
6	M	Eddie Lewis	8	8	711	1	2	11	8	14	9	2	0
32	M	Brandon McDonald	16	10	1036	1	1	12	5	19	11	4	0
20	F	Carlos Ruiz *	10	3	386	1	0	9	6	7	8	0	0
8	M	Peter Vagenas	14	11	933	1	3	7	1	14	19	3	0
25	D	Eduardo Dominguez	3	2	155	0	0	0	0	3	2	0	0
8	M	Joe Franchino	15	10	886	0	0	6	0	18	11	2	0
28	D	Sean Franklin	27	26	2385	0	1	12	2	22	15	3	0
29	D	Michael Gavin	2	1	69	0	0	0	0	0	0	0	0
4	D	Ante Jazic	15	14	1172	0	3	3	2	15	8	1	0
18	M	Mike Munoz	1	0	9	0	0	0	0	0	0	0	0
2	D	Mike Randolph	20	15	1468	0	3	13	6	19	19	2	0
12	D	Troy Roberts	17	14	1316	0	0	3	1	17	9	2	0
11	F	Israel Sesay	2	0	5	0	0	0	0	1	0	0	0
19	M	Josh Tudela	6	3	346	0	1	1	0	7	5	2	0
24	D	Julian Valentin	1	1	54	0	0	0	0	0	1	0	0
3	D	Greg Vanney	25	24	2050	0	1	7	3	27	12	5	0
17	D	Abel Xavier *	10	9	854	0	1	1	1	13	3	2	1
		Own goals rcvd.	-	-	-	2	-	-	-	-	-	-	-
Totals			30	30	2700	55	55	353	161	381	350	52	3
Opposition Totals			30	30	2700	62	52	389	187	350	381	41	5

Link:http://web.mlsnet.com/t106/stats/index.jsp?club=t106

Acquired

Signed by the Galaxy on January 11, 2007

Championships, starting all seven of England’s games at those two tournaments.

Back for his second season with the Galaxy, David Beckham will look to lead the club to their first championship in three years. After seeing his first season in MLS blighted by injury, which limited him to just five league appearances, the midfielder will aim for bigger things in his first full season with the Galaxy. He is on the verge of becoming just the fifth player ever to have earned 100 or more caps for England, Beckham has played in three World Cups for his country, while also winning the Premiership title six times with Manchester United and the La Liga title once at Real Madrid. Championships, starting all seven of England’s games at those two tournaments.

MLS Highlights

2007: Arrived in Los Angeles in mid-July after completing his season with Real Madrid. Ankle and knee injuries limited Beckham to just five league appearances and two starts over the second half of the season. After making his Galaxy debut in the friendly against Chelsea on 7/21, he made his MLS debut as a second half substitute on 8/9 at D.C. United. He made his first start for the club six days later in the SuperLiga semifinal against D.C. United, scoring a goal, his first-ever for the club, and adding an assist in the 2-0 Galaxy win.

A few days later, he played the full 90 minutes and collected two assists in the 5-4 loss at New York. A knee injury in the SuperLiga Final against Pachuca forced Beckham out after 33 minutes and ruled him out for six weeks before he returned for the final two games of the year.

Career Highlights

2003-07: Played four years at Real Madrid, helping lead the club to the 2006-07 La Liga title in his final year with the club. Beckham played in nearly 150 games in his four years with the club scoring 11 goals in all competitions. He made his La Liga debut against Real Betis in 2003 and scored just three minutes into the contest. He had scored his first-ever goal for the club just days earlier in the second leg of the Spanish Super Cup, when his late goal gave Real Madrid the trophy.

1991-2003: Spent 12 years at Manchester United, winning six Premier League titles, two FA Cup’s and the 1999 UEFA Champions League while scoring more than 80 goals in almost 300 career appearances. After signing with the club as a trainee in 1991, Beckham made his United debut in September 1992 in a second round Rumbelows Cup match against Brighton Hove and Albion. Later that year he won an FA Youth Cup alongside players like Gary Neville, Paul Scholes and Nicky Butt that would form part of the core of great Man. United teams of the future. He scored his first goal for the club in December 1994 in a Champions League match against Galatasaray. After a brief loan spell at Preston North End in 1995 that saw him score twice in five matches, Beckham made his Premier League debut against Leeds United in April 1995.

He established himself in the United first team during the 1995-96 season scoring eight times in 40 games while helping United win the Premier League/FA Cup double. He helped United repeat as champions a year later and was named PFA Young Player of the Year for 1996 and finished second in the Player of the Year voting. Two years later he was at the heart of United’s greatest-ever season as he played in a career-high 52 games as his club did the Treble, winning the Premier League, FA Cup and UEFA Champions League, with United defeating Bayern Munich 2-1 with a pair of late goals, both of which were set up by Beckham. Beckham was named the runner-up for the FIFA World Player of the Year award in both 1999 and late in 2001 when he helped United win yet another Premiership title. Beckham scored a career-best 16 goals in all competitions during the 2001-02 campaign and went on to win a sixth Premier League championship a year later, in what proved to be his final season in Manchester.

National Team

Has appeared in 100 career games for England, scoring 17 times. Beckham currently ranks fifth all-time in caps for England and became the fifth player in the country’s history to earn 100 caps. More than 50 of Beckham’s caps have come as the England captain, a role that he first claimed under Peter Taylor in November 2000 and held through the 2006 FIFA World Cup. He is the only England player ever to have scored in three separate World Cups (1998, 2002 and 2006) and was just the 21st player in history to have done so. Beckham made his national team debut as a 21-year old on 9/1/96 in a 3-0 win over Moldova. He scored his first England goal with a freekick against Colombia at the 1998 World Cup. In England’s next game, a second round match against Argentina, Beckham was famously sent off as England fell on penalties. He was sent off once again against Austria in November 2005, making him the first England captain ever to receive a red card and the first England player-ever to see red twice. In addition to his goal against Colombia, Beckham also scored against Argentina in the 2002 World Cup and against Ecuador in the 2006 World Cup. Beckham also appeared in the 2000 and 2004 European Championships, starting all seven of England’s games at those two tournaments.

Personal

A native of London, England, Beckham is married and has three children. The 2001 BBC Sports Personality of the Year, Beckham received an OBE (Order of the British Empire) from the Queen in 2003. One of the world’s most recognizable people, Beckham is a Goodwill Ambassador for UNICEF in addition to his many other charitable efforts. He also runs the David Beckham Academy, a soccer school for children, located in London and at The Home Depot Center.

http://la.galaxy.mlsnet.com/players/bio.jsp?team=t106&player=beckham_d&playerId=bec369464&statType=current

information from the web site of LA Galaxy

http://la.galaxy.mlsnet.com/t106/index.jsp

The following information is mainly come from the FA website.

basic information of Beckham.
http://www.thefa.com/England/SeniorTeam/Archive/?pf=p&i=5049&ap=p&searchname=beckham

This section is very complete and detailed, including profile, statics, photos, videos, almost all kinds of information about Beckham.

We can also use the column on the right side to search Beckham’s  news, interviews, etc. in the FA website. The information is over 50 pages.
http://www.thefa.com/search.html?cx=006831311444965531608%3Az6t5tloica8&cof=FORID%3A9&ie=UTF-8&q=beckham#1025

datas and stastics of the matchs:
http://www.thefa.com/England/SeniorTeam/Archive/

Yi-Ping Chen

Here’s my starting point:

Naturally, I started with “Sport”, which offered further choices, including “Football”:

My first search attempt using search terms “david beckham” …

Shani