Business part about beckham

http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-130/

 

http://www.press.adidas.com/en/desktopdefault.aspx/tabid-139/

 

http://www.brandrepublic.com/News/803541/David-Beckham-stars-Adidas-Euro-2008-ad-campaign/

 

http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-11/16_page-1/

http://www.regi-shoes.com/Wallpapers-and-Images/Wallpaper-g15/Impossible-is-Nothing-adidas-David-Beckham-iid-1417.html

 

http://shop.rexfeatures.com/pictures_503291/DAVID-BECKHAM-UNVEILING-HIS-NEW-ADIDAS-DRAGON-PREDATOR-PULSE-FOOTBALL-BOOTS-SOHO-NEW-YORK-AMERI.html

 

http://www.advertolog.com/paedia/reels/2007/12/25/510105/

 

http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/searchcall-54/searchcategory-4/

 

http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/searchcall-54/searchcategory-463/

 

http://images.google.co.uk/images?hl=zh-CN&q=beckham+adidas&revid=463948112&resnum=0&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title

 

http://www.press.adidas.com/en/desktopdefault.aspx/tabid-138/David Beckham Lifestyle Collection

 

http://www.beckham-magazine.com/adverts.html  beckham online magezine

http://www.beckham-magazine.com/frames.html

 

pepsi commercial  http://www.thefootie.com/david-beckham-pepsi-commercial/

 

http://www.pepsi.co.uk/MaxYourFootball.aspx

 

http://www.press.adidas.com/en/Desktopdefault.aspx/tabid-16/

http://www.adidas.com/campaigns/ussoccer2008/content/ussoccer2008.asp?adidas_cc=us&section=

http://www.etonline.com/news/2008/01/57099/index.html

 

http://www.adidas.com/us/performance/sports.asp?strCountry=us&strBrand=performance&lpos=Header&lid=Sports&parameter=’Sports‘

http://justjared.buzznet.com/2007/12/10/david-beckham-armani-underwear-ad/

http://www.press.adidas.com/desktopdefault.aspx/tabid-16/94_read-1318/

http://www.mobiledia.com/news/47595.html

http://news.bbc.co.uk/2/hi/business/2980562.stm

this is topic is about the beckham’s brand power

http://www.corporate-eye.com/2008/07/branding-lessons-from-david-beckham/

branding lessons from beckham

www.google.co.uk/search?hl=zh-CN&q=beckham+adidas&start=10&sa=N

flickr

 

Danny Cipriani’s star status confirmed with adidas deal alongside David Beckham

Danny Cipriani’s position as the pin-up boy of English rugby has been confirmed with a deal that sees the Wasps and England player join David Beckham as a ‘brand ambassador’ for sportswear company adidas.

 

http://www.telegraph.co.uk/sport/rugbyunion/dannycipriani/3157338/Danny-Ciprianis-star-status-confirmed-with-adidas-deal-alongside-David-Beckham-Rugby-Union.html

 

David Beckham, Reggie Bush Featured In New Adidas Online Ad

http://www.sportsbusinessdaily.com/article/112942

 

 

 

Here are some new ads for Emporio Armani Underwear featuring none other that soccer star David Beckham.

It’s been rumored that the 33-year-old soccer stud is in negotiations with soft drink giant Pepsi to launch his own brand of bottled water.

Becks is reportedly going to rake in another $3 million to put his name and face on water products to be sold worldwide.

“[Beckham] is a global brand in himself and there is more scope for him to promote his own products,” a source reveals. “David is keen to go down the healthy route to keep in with his sporty image. He has an idea for creating a range of healthy products, including water. That’s something PepsiCo might develop with him.”

English soccer superstar DAVID BECKHAM is appearing on TV screens around the world in the latest celebrity-packed PEPSI commercial.

REAL MADRID star Beckham, 28, dresses from head to toe in leather in the drinks promo, which also stars fellow soccer hunks RAUL and RONALDHINO.

The British star – who previously appeared alongside his former MANCHESTER UNITED teammates wearing cowboy clothes in Pepsi adverts in 2002 – agreed to a new $17 million (GBP9.45 million) deal with the soft drink giants earlier this month (FEB04).

The big-name commercial follows the company’s recent ad, in which pop beauties BRITNEY SPEARS, BEYONCE KNOWLES and PINK appear as scantily-clad gladiators in front of ENRIQUE IGLESIAS’s Roman emperor.

 

 

 

Victoria and David Beckham launch perfume Signature

 

 

 

Abstract David Beckham was one of the most popular soccer stars in the late 1990s and the early 21st century. His amazing ability to score from free kicks coupled with his good looks earned him a lot of admirers in Europe and Asia. He was also one of the most sought after celebrities to endorse products and a number of important companies vied to sign him on for endorsements. Born of middle class parents, David Beckham was obsessed with football from his childhood and always dreamed of playing professionally. He was signed up by Manchester United, one of the most popular football clubs in Europe, first as a trainee and later, as a full fledged member of the club. Beckham quickly made a name for himself, with his signature free kicks where he had the ability to curve the ball in the air towards the goal, misleading defenders and goal keepers. Beckham and his wife, Spice Girl Victoria Adams were fashion icons in the UK and merited a lot of tabloid coverage. They were also sought after endorsers of a number of products. Beckham had endorsement deals with companies like Vodafone, Adidas, Pepsi, Brylcreem and Mark and Spencer’s besides some Japanese companies. Analysts estimated the value of his brand to be worth over 200 million pounds. In 2003, when Manchester United sold Beckham to Real Madrid, a Spanish club, it created a furor among advertisers as well as football fans. Analysts said that Real Madrid’s purchase of him was motivated more by his commercial appeal than his football skills. The move had great implications for the concerned clubs, Beckham, as well as all his sponsors.