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adidas and Pepsi Offer Chance to Win a Day in the Life of David Beckham or Laila Ali

http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-16/94_read-8192/

DAVID BECKHAM – BECKHAM’S PEPSI AD HITS SCREENS

david beckham hologram – adidas press launch – olympics 2012

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David Beckham appeared live on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012, the biggest so far for the Olympic Games organiser.

Adidas also treated its guests at a London theatre to a lineup of stars headed by the still adorable Nadia Comaneci, the legendary Romanian gymnast, plus Tyson Gay and Allyson Felix, the United States’ world sprint champions. The best of British stars mustered by adidas was Daley Thompson, who won the last of his two Olympic decathlete gold medals in 1984.

Well, David Beckham in a sense, in that he appeared on stage at the Astoria Theatre as a clever hologram projection. As one wag put it: “That would solve England’s problems of getting him across from Los Angeles. Just beam him back.”

Dimensional Studios and Musion were comissioned by MEI:PW for the Adidas Press Launch.

 

 

Amsterdam/Herzogenaurach – March 3, 2004   David Beckham gets own logo David Beckham officially unveiled his new personal logo at the adidas Global Headquarters in Herzogenaurach, Germany, and extended his contract with the world’s leading football brand until 2008. The logo design was inspired by Beckham’s trademark free kicks, and will appear on specifically designed collections that will be revealed later this year. Coupled with the contract extension, it builds an even deeper relationship between the world’s number one football brand and arguably the most famous footballer in the world, adidas and David Beckham.   “This logo represents the merging together of two of the most powerful brands in world sport. It’s an exciting new venture for both the adidas brand and David Beckham and we are looking forward to using it across our business for many years to come. David’s passion and commitment make him one of the fiercest competitors and most exciting players in the game today. He’s the perfect fit for our brand,” stated Herbert Hainer, Chairman and CEO of adidas-Salomon AG.   “The logo is totally me and something that people can relate to,” David Beckham said. “The image of me taking a free kick is world renowned and instantly recognizable. I am proud to have worked with adidas to develop it.” “We wanted to capture the unique nature of a Beckham free kick,” says Eric Vellozzi, the adidas designer responsible for developing the logo. “A David Beckham free kick is one of the most recognizable images in world sport, even before he kicks the ball, due to the angle of his body upon impact. Couple that with the significant curve that this action puts on the flight path of the ball and you have something truly original. This new logo is designed to signify just that and be instantly recognizable as an adidas/David Beckham logo for years to

 

 

 

The ‘Impossible Is Nothing campaign expresses the attitude adidas shares with athletes around the world – the desire to push yourself further, to surpass limits, to break new ground and prove that Impossible is truly Nothing.

In one concise phrase, the campaign captures the essence of adidas as a brand and the spirit that unites true athletes the world over, said an official release.

This advert features top players like Becks himself, Ballack, Defoe, Kaka, Saviola battling with opposition in an ‘Impossible Pitch’.

 

Danny Cipriani’s star status confirmed with adidas deal alongside David Beckham

Danny Cipriani’s position as the pin-up boy of English rugby has been confirmed with a deal that sees the Wasps and England player join David Beckham as a ‘brand ambassador’ for sportswear company adidas.

 

http://www.telegraph.co.uk/sport/rugbyunion/dannycipriani/3157338/Danny-Ciprianis-star-status-confirmed-with-adidas-deal-alongside-David-Beckham-Rugby-Union.html

 

David Beckham, Reggie Bush Featured In New Adidas Online Ad

http://www.sportsbusinessdaily.com/article/112942

 

Amsterdam / Herzogenaurach / Beijing – March 6, 2007   adidas Launches Evolution of Impossible is Nothing In adidas’ new global campaign athletes take us behind the scenes to a pivotal place in their journey to Impossible is Nothing http://money.cnn.com/2007/07/05/commentary/sportsbiz/?postversion=2007070605 Brand it like Beckham David Beckham’s economic impact on long-suffering U.S. soccer league is being felt, even before his first game here. A weekly column by Chris Isidore, CNNMoney.com senior writer July 6 2007: 5:43 AM EDT NEW YORK (CNNMoney.com) — The David Beckham brand hits the U.S. market this month.   he David Beckham brand.   Member rating: No Rating | Words: | Submitted: Tue Jul 20 2004 On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed: Sebasti�n Rubio 16.07.04 THE DAVID BECKHAM BRAND David Beckham is a successful endorser not only for his football skills but specially for his non-sportive characteristics: good looks, image, style, charisma and a pop star lifestyle, greatly leveraged by wife Victoria. The range of his brand values (winning, world class, powerful, fashion) is so broad that it is considered a global brand suitable for many market segments. Geographically it has few limits due to its linkage to world wide soccer. Demographically its appealing not only for men but also women and inclusive the niche gay market due to fashion and stylish image. These two latter segments are specially important nowadays, due to their increasing spending power. Everyone likes Beckham, independently of its Psychographic characteristic (income, education, lifestyle) as he combines several but unique values important for different segments. Therefore, it can be used by different companies and by several product categories as…         Here are some new ads for Emporio Armani Underwear featuring none other that soccer star David Beckham. It’s been rumored that the 33-year-old soccer stud is in negotiations with soft drink giant Pepsi to launch his own brand of bottled water. Becks is reportedly going to rake in another $3 million to put his name and face on water products to be sold worldwide. “[Beckham] is a global brand in himself and there is more scope for him to promote his own products,” a source reveals. “David is keen to go down the healthy route to keep in with his sporty image. He has an idea for creating a range of healthy products, including water. That’s something PepsiCo might develop with him.” www.google.co.uk/search?hl=zh-CN&q=beckham+adidas&start=10&sa=N flickr http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-130/   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-139/   http://www.brandrepublic.com/News/803541/David-Beckham-stars-Adidas-Euro-2008-ad-campaign/   http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-11/16_page-1/ http://www.regi-shoes.com/Wallpapers-and-Images/Wallpaper-g15/Impossible-is-Nothing-adidas-David-Beckham-iid-1417.html   http://shop.rexfeatures.com/pictures_503291/DAVID-BECKHAM-UNVEILING-HIS-NEW-ADIDAS-DRAGON-PREDATOR-PULSE-FOOTBALL-BOOTS-SOHO-NEW-YORK-AMERI.html   http://www.advertolog.com/paedia/reels/2007/12/25/510105/   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/searchcall-54/searchcategory-4/   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/searchcall-54/searchcategory-463/   http://images.google.co.uk/images?hl=zh-CN&q=beckham+adidas&revid=463948112&resnum=0&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title   http://www.press.adidas.com/en/desktopdefault.aspx/tabid-138/David Beckham Lifestyle Collection   http://www.beckham-magazine.com/adverts.html  beckham online magezine http://www.beckham-magazine.com/frames.html   pepsi commercial  http://www.thefootie.com/david-beckham-pepsi-commercial/   http://www.pepsi.co.uk/MaxYourFootball.aspx   http://www.press.adidas.com/en/Desktopdefault.aspx/tabid-16/ http://www.adidas.com/campaigns/ussoccer2008/content/ussoccer2008.asp?adidas_cc=us&section= http://www.etonline.com/news/2008/01/57099/index.html   http://www.adidas.com/us/performance/sports.asp?strCountry=us&strBrand=performance&lpos=Header&lid=Sports&parameter=’Sports‘ http://justjared.buzznet.com/2007/12/10/david-beckham-armani-underwear-ad/ http://www.press.adidas.com/desktopdefault.aspx/tabid-16/94_read-1318/ http://www.mobiledia.com/news/47595.html http://news.bbc.co.uk/2/hi/business/2980562.stm this is topic is about the beckham’s brand power http://www.corporate-eye.com/2008/07/branding-lessons-from-david-beckham/ branding lessons from beckham

 

 

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